Market intelligence is key to planning a successful product launch. Perhaps the most important requisite in the planning process is to incorporate an accurate and thorough understanding of the pricing and reimbursement dynamics associated with the marketplace. A key component to be incorporated within the commercial planning stage is an accurate assessment of the current and future billing, coding, and coverage practices associated with all applicable payer and insurance plans.
The Palomino Group is highly experienced in this area and can assist your organization in completing a thorough Market Assessment for your product. Our services include:
- Utilizing our relationships with key opinion leaders (KOLs) within the specific medical specialty area and consulting with payer medical and pharmacy directors to gain their perspective, specific to the product
- Identifying payer policies and the likely obstacles and challenges to coverage and reimbursement of the clients product, including coverage restrictions such as prior authorization requirements
- Reviewing coding suggestions and feedback from payers
- Evaluating potential product pricing by payers, to identify potential concerns or pricing elasticity within the payer sector